Meet our CEO: Jezabel Barroumeres

Jezabel is an accomplished marketing and digital transformation leader with over two decades of experience, blending strategic vision with a deep understanding of technology and consumer behavior. 

With a robust career spanning across Europe and a strong presence in the UK and Spain, Jezabel has driven innovative marketing strategies and digital projects for leading brands. Her expertise lies at the intersection of marketing, technology, and digitalization, enabling her to foresee industry trends and craft agile solutions that resonate with evolving market demands. 

Throughout her career, she has built a reputation for being a results-oriented professional, known for her ability to develop and execute large-scale digital transformations that foster growth, customer engagement, and brand loyalty.

Her track record in leading cross-functional teams through digital transformations makes her uniquely positioned to align AI projects with both business and consumer needs. She is adept at fostering collaboration between technical teams and commercial stakeholders, ensuring that AI tools are not only technically robust but also market-ready. 

Her global perspective, hands-on leadership style, and capacity to manage innovation give her the edge needed to unlock the full potential of AI in today’s  business landscape.